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QUALITY FUNCTION DEPLOYMENT

INTRODUCTION

bulletDo you know the Voice of your Customer?
bulletDo you translate the customers’ needs into product and service specifications?
bulletDo you take a long time to develop new products or services?
bulletDo your departments blame each other?
bulletAre changing customer needs a problem to you?

Quality Function Deployment (QFD) is a powerful system to translate the Voice of Customer into product and service features. QFD encourages cross-functional teams to improve their internal communications and become intensely customer focused. This leads to reduced development time and increased customer satisfaction. QFD also supports Simultaneous Engineering and integrated product and service development.

BENEFITS OF ATTENDING THE COURSE

The course enables the delegates to:
bulletBuild a method to design-in quality proactively.
bulletReduce changes in process, product and service development.
bulletIdentify customer needs before jumping to make major expenditures.
bulletReduce product development time with fewer start-up problems and field failures.
bulletIdentify and integrate the Voice of Customer (VOC) into the development process.
bulletTranslate the VOC into different levels of activities
bulletReduce
bulletProduct development time
bulletStart-up problems
bulletField failure

WHO SHOULD ATTEND

QFD integrates all phases of product development to satisfy the Voice of Customer. It will be most appropriate for those involved in Design, R&D, Reliability, Maintenance, Quality, Engineering, Manufacturing and Production. Teams are encouraged to attend for maximum benefit.

BRIEF COURSE OUTLINE

Day 1 AM Day 1 PM
What is QFD
bulletWhat is QFD
bulletBenefits of using QFD
bulletVoice of Customer

House of Quality

bulletStep-by-step approach for using QFD
bulletFour Conceptual Phases of QFD
bulletAnalyze and diagnosis of QFD Charts
bulletQFD and TQM
bulletQFD and DOE
Defining the Project
bulletProduct Vision Definition
bulletValue Delivery Proposition
bulletMission / Scope
bulletProject Objectives
bulletChecklist for Project Objectives
bulletRoad Map

Leading the Project

bulletBuilding the right team
bulletTeam rules and member responsibilities
bulletTeam talk
bulletProject Leader
Day 2 AM Day 2 PM
Identifying Customers/Competition
bulletMarket Identification
bulletInitial Customer Probes
bulletFocus
bulletMarket Segmentation
bulletSegmentation Visualization
bulletVoice of Value Table
QFD Decision Making
bulletDeploying VOC
bulletTeam Talk
bulletAlternative Concept Selection
bulletVerifying Product Integrity
bulletProcess Improvement
bulletMatrix Concept
Day 3 AM Day 3 PM
Market Research Tools
bulletPreparing for Market Research
bulletMeeting the Customer
bulletAnalyzing the Data
bulletFocus on Customer Base
bulletMethods
Project Management
bulletLeadership / Execution
bulletQFD techniques for large projects
bulletCustomizing QFD for your project
bulletDiscussion

QFD Summary

bulletApplying QFD templates
bulletManaging QFD
bulletConclusion

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Copyright © 2002 Institute of Quality Malaysia. All rights reserved.
Last modified: 11/13/03.